Olay Celebrates the Launch of Olay Retinol24 with its First Virtual Event
Posted On May 24, 2020
Leading skincare brand Olay paves the way to transformative skincare with its inaugural virtual event taking place on 27 May at 8 pm on Instagram Live – Olay Retinol24 in conversation with David Khoo and Alexis Sue-Ann. Hosted by Olay Principal Scientist David Khoo and emcee, model and Miss World Malaysia 2019 Alexis Sue-Ann, the 45-minute session is in celebration of the brand’s newly launched revolutionary collection Olay Retinol24. Offering an exclusive behind-the-scenes peek, consumers will discover science secrets and tips on how to amp up their night-time skincare regime to achieve plumper, younger-looking skin– perfect for those sleepless nights.
According to a national sleep survey done by Nielsen Malaysia in 2019, 9 out of 10 Malaysians suffer from one or more sleep problems and 47 per cent believe that lack of sleep can cause beauty or skin problems. Stress was the main reason keeping people up at night, while other factors include sleeping environment, distraction from entertainment such as television and social media, health conditions or drinking caffeinated drinks close to bedtime.
With this in mind, Olay understands to rising concerns of looking fatigued. Developed for the time-pressed millennial, Olay Retinol24’s innovative proprietary Retinoid complex keeps skin hydrated for 24 hours and gives visible skin transformation in 28 days. The best part? It does not need to be layered in a regimen, ideal those prone to staying up late while having absolute assurance in looking radiant.
In partnership with Watsons Malaysia, the live stream event will offer consumers an exclusive behind-the-scenes peek into the Olay Retinol24 range. Conversation touchpoints include; science skincare secrets and tips, an educational insider look into an Olay Retinol24 skincare routine and discover how to achieve inner and outer confidence by addressing tired skin from sleepless nights. The session will end with a live Q&A to answer all of your burning skincare questions. Olay Retinol24’s virtual event will also feature two other guest speakers – Josephine Yap and Nadiyah Shabah.
“Gone are days of complex 10-step regimens, it has become clear that millennials are looking for quick and effective solutions in their skincare, and Olay Retinol24 aims to help them streamline their night-time routine. Retinol products have gained a reputation for being harsh on the skin, but that is simply a blanket answer that does not apply to every formula. With this live-stream, we hope to educate consumers about Olay Retinol24’s unique blend that sets it apart from other products as its active ingredients and bioavailability culminate in better absorption, for a speedy and potent night-time regime,” says Mr David Khoo, Principal Scientist and Global Scientific Communications Leader for Olay.
Alexis added, “We hope to give women the Olay Retinol24 tools and secrets during the live-stream event to help them feel empowered every day. Confidence is the ability to understand your weaknesses and work towards changing them, while embracing your strengths – without comparing yourself to others whenever you walk into a room.”
OLAY RETINOL24 – EXCLUSIVE OFFERS ON INSTAGRAM LIVE
To commemorate its first virtual event, Olay will be offering three lucky attendees the chance to win one full set of the Olay Retinol24 range (UP:MYR329.70) for them to start their restorative journey to plump and bouncy skin. On top of that, customers will be able to get RM5 discount on any Olay Retinol24 products purchased on Watsons.com.my by using “OLAYFORME” (MAY 22nd – June 14th 2020). Limited to first 1000 redemptions.
Olay Regenerist 24 Night Serum (RRP MYR109.90)
Olay Regenerist Retinol24 Night Moisturiser (RRP MYR109.90)
Olay Regenerist Retinol24 Night Eye Cream (RRP MYR109.90)