Anyone can become influencer on social media but that is going to take some time and effort to build a strong social influence. Advertisers are always searching for cost-effective distribution channels to reach their target market. In fact, distribution is how they can deliver their message out to their target audience either through paid advertising, public relations, or sales activities. When you become an influencer, you need to have your audience. In other words, you become the distributor. Thus, you need to begin with creating quality content and increasing your follower’s engagement through constant attention and interactions to build valuable relationships with the audience.
Becoming an influencer does not mean you need to have larger audience (which we often believe that the larger, the better). However, recent studies have shown that niche influencers with a small audience generate better results at a lower cost. It’s actually a winning strategy for the brands. How do they do it? The size of an influencer’s audience is evaluated together with the engagement they generate through likes, comments, video view and the quality of the content that they create. Most of the times, niche influencers have small audiences who might be more dedicated to them and could give the brands a better return on investment.
The benefit of having someone to recommend your product or service is more valuable than when you speak of your own product or service because consumers trust recommendations from third parties more than the brand itself. When you are planning to become an influencer, you need to give more personal feel to a product or service so that you can be seen as influential and powerful. No script, please.
Micro influencers are those who have 1,000 – 10,000 followers. These influencers are more engaged with the content they post, in other words, they have greater influence over their audience. While famous influencers can reach more people using their large fan base, 90% of their audience will not be interested in the product or service that they are trying to promote. These micro influencers love to talk about the brands in their own voice. No rigid standards that can stifle their creativity, please. They do not wish to produce content that appears inauthentic to their audience.
A study conducted by Markerly on Instagram engagement found a very interesting trend: As an influencer’s number of followers increases, their number of likes and comments from followers decreases. In the analysis, Markerly determined the following:
- Instagram users with fewer than 1,000 followers generated likes 8% of the time.
- Users with 1,000-10,000 followers earned likes at a 4% rate.
- Users with 10,000-100,000 followers achieved a 2.4% like rate.
- Users with 1-10 million followers earned likes only 1.7% of the time.
If you are planning to be an influencer, all you need to do is to be personable. You do not have to come up being a perfect one, just embrace your imperfections and flaws. Make some posts which people know that you are just like them. This will make you more approachable. Becoming an influencer means you need to cultivate patience, work harder, and become a strategist. Focus your content and improve your engagement levels, you will surely become successful social influencer.
If you are looking for a good platform to start connecting with the brands, I would suggest you to check out this Inzpire.Me. You can always start with following the other social influencers and get some ideas on how they manage their own space. Good luck!