Guardian Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its last semi-final round in Kota Kinabalu today for the East Malaysia region.
After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.
The FOUR finalists from the East Malaysia region were:
Elaine Audrey Lee
Palvinder Kaur A/P Savinder Singh
Vanessa Yoong Foong Woon
Fitness instructor and fitness entrepreneur, Cruzellyn Alex, 42, was absolutely delighted to be picked as a finalist. A native of Kota Kinabalu, Cruzellyn was ecstatic and on top of the world about being picked. She said she was attracted to the competition because of the emphasis on the word ‘healthy’ in the title of the contest.
“I want to advocate a healthy lifestyle for everyone and that you can still live a healthy lifestyle without jeopardizing your own particular lifestyle. Many people think they live a healthy lifestyle but they don’t actually. So my objective for entering this competition is also so that my voice can be heard,” Cruzellyn said.
Meanwhile 28 year-old Pharmacist, Palvinder Kaur, didn’t expect to win at all and had entered the contest on the closing date for entries. She said the concept of the contest resonated with her as she practices a healthy lifestyle including doing daily workouts and being very particular about her food in addition to paying attention to her physical looks like taking care of her skin which she says must not be dry.
“This contest is really a reflection of my beliefs and I thought why not go for it and put yourself out there and try your best. Little did I know that I would be picked for the grand finals in Kuala Lumpur,” Palvinder said before taking a 7 hour bus ride from Kota Kinabalu back to Lahad Datu where she works in Hospital Lahad Datu.
At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.
“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”
Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors.
Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.
“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.
By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.
He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”
“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.
Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.
Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.
One hundred (100) shortlisted participants were selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.
In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé).
Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.
If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.
Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.
About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.